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Marketing 3. 0: From Products To Customers To The Human Spirit, authored by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan, is an essential text for marketers who are practicing with 3.0. This stage aims at helping companies that want to connect with the spirit of the customers in the present age. It is essential for students and professionals who want to get into the marketing field.
MARKETING 3.0 Author : Philip Kotler
Over the years, marketing has mutated through three stages. Many of today's marketers still practice marketing 1.0, some practice marketing 2.0, and a few are moving into marketing 3.0
Apr 08 , 2015
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